von Andrea Geipel & Abhay Adhikari (Guest)

Thumbnail picture by Azam Masoumzadeh

Header Meaning Making Programme Season 2

We’re delighted to announce that the second season of the Meaning Making programme starts on Wednesday, September 16, 2020. This programme will help you develop practical ideas for your online cultural offering on how to educate, entertain and inform communities. It will also encourage you to rethink your strategy on how to connect with audiences moving forward. 


We’ve just completed the first season of the programme which included participants from four countries working in culture, media and academia. This new season features speakers who will share their lived experiences of running pioneering projects in the US, India, Switzerland, Nigeria, Spain, UK and Germany. 


How does the Meaning Making programme work?

This interactive programme is an opportunity to learn from multidisciplinary experts to improve your own practice. Led by Andrea Geipel and Abhay Adhikari, each episode will feature international speakers who will explore storytelling from perspectives such as accessibility, neuroscience and inclusion. Speakers will also share the lessons they’ve learned from leading unique projects - from tackling misinformation on Whatsapp groups in India to creating VR projects in Germany. From creating a contact tracing app to track the spread of the flu to developing theatrical performances on Zoom. 


Who can take part?

We invite professionals working in museums, media, academia, and creative and media startups. The programme is suitable for all roles including - editorial, education, curatorial, policy, communication, digital, innovation, community engagement. The programme is run in English and we welcome international participants. 


What’s new in Season 2?

Over 80% of the participants in Season 1 mentioned they are keen to apply the new skills they’ve learnt into their projects. In Season 2, we are going to build on this momentum to help you get really hands-on. As a result, we have: 


  1. Added more international experts: Our guest speakers will share their experiences of running innovative storytelling-led projects. This includes practical advice, tips and managing expectations within your organisation. 


  1. Added 1-2-1 mentoring: For a select group of participants, we can offer 1-2-1 mentoring in between the sessions to help you develop your project idea. 


  1. Added new networking opportunities: A select number of participants will also get an opportunity to present their work at the third annual symposium “Das digitale Objekt / The Digital Object” hosted by the Deutsches Museum. This year, the conference theme is ‘Linked’ and it will take place online on 22nd and 23rd of October.  


There are three ways in which you can take part:


  1. Sign-up for all six episodes: Starting September 16, we will hold a 2-hour Zoom session from 3-5pm CET, once every two weeks. Each episode includes a short talk and case studies. The main part of the session is dedicated to group discussion to help you design a storytelling experiment with feedback from your peers.


  1. Request 1-2-1 mentoring: In addition to participating in the six episodes, we can offer a small number of participants mentoring. These 1-2-1 calls will take place in between the episodes. You can use this time to take a deep dive into your projects with Abhay Adhikari, Andrea Geipel and Johannes Sauter.


  1. Ad-hoc participation: You can also take part in any of the individual episodes based on your interest. Please note ad-hoc participants cannot sign up for 1-2-1 mentoring sessions. 


The registration will close by Friday, August 14th. The programme and the 1-2-1 mentoring is free. Season 1 of Meaning Making programme was fully booked in the first eight hours and we had a long waiting list. So please register as soon as possible. 



Dates and details of the six episodes:


The episodes will start on Wednesday, September 16 and then run once every two weeks. They will run on Zoom between 3-5 pm Central European Time (CET). You will receive joining instructions from our producer Jenni Müller once we have confirmed your place. 


Episode 1: September 16 - Reframing

We begin the programme with a focus on our existing digital offer of cultural activities and events. Is it relevant when the rest of the world is distracted? We will discuss framing and context setting to re-imagine the story. Our guest speakers are from India and Germany. 

Guests: Padma Priya & Sören Affeldt
Comic: Episode 1


Episode 2: September 30 - Well-being

Next, we ask what role can we play to help our communities during a period of anxiety. Is it just telling happy stories, or can we do something more? We will learn how to strike a balance between information and inspiration. We will also explore a mindful approach on how to work internally to conceive projects with multidisciplinary teams. Our guest speakers are from the US and Switzerland 

Guests: Dorothée King & Amanda Aronczyk
Comic: Episode 2


Episode 3: October 14 - Sustainability 

In this episode we explore sustainability. We look at it from a storytelling perspective - how do we communicate the hard facts? We also take an operational view - as our physical spaces start to open up to audiences once again, how can we design new participatory community initiatives to create positive behaviour change. And, what do we need to know about the business of sustainability? Our guest speakers are from Italy and India. 

Guests: Aditi Veena & Giulia Rancati
Comic: Episode 3


Episode 4: October 28 - Inclusion

How can your story engage people with different sensory capacities and different socio-economic backgrounds? In this episode we explore the choices you make about the nuts and bolts of storytelling - from digital platforms to your use of language. And how do we make sure this is not a one off effort. Our guest speakers are from the UK and Nigeria. 

Guests: Alastair Somerville & Wana Udobang
Comic: Episode 4


Episode 5: November 11 - Engagement

What if your audience were in the story from the very beginning? In this episode we explore the nature of digital interaction. Should it be real-time engagement using game based models or a narrative that people can consume anytime on their own terms? How do we step into our audiences’ world? Our guest speakers are from the UK and New Zealand. 

Guests: Zoe Seaton & Wiebke Finkler
Comic: Episode 5


Episode 6: November 25 - Success

As a result of taking part in this programme, we hope you will run your own small storytelling experiments. In this final episode, we will learn how to share the results of your work and convince colleagues to continue the project. You will learn how to work with different types of data that gives you the freedom to evaluate the project in new ways. Our guest speakers are from the UK and Spain. 

Guests: Isabel CZ & Kush Sethi
Comic: Episode 6


What equipment do I need to attend the virtual sprints?

We will be using Zoom. You need a decent broadband connection and headphones. If you work in an open plan office, it might be worth booking a meeting room.


How much time do I need to spend?

Starting from September 16, we will hold a 2-hour virtual session once every two weeks. If you’ve signed up for 1-2-1 mentoring, you’ll receive an hour long mentoring call in between the group sessions to develop your project idea. 


What skills do I need?

Bring your curiosity and be open to trying something new. If you already have a project, that’s great as you can apply your ideas right away. It will be helpful if you are familiar with social media platforms and digital storytelling tools. We’ll send you joining instructions a week before the sessions begin. The online sessions will be relaxed and informal. They will be held in English.




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